Growth Marketing Manager, Email & Push

Los Angeles, CA
Full Time
Marketing
Experienced

At Surfline Wavetrak, we believe the ocean is for everyone, that the magic of riding waves should be shared by all, and diversity and inclusion must be reflected in everything we do. We are committed to, and currently working towards, achieving accurate representation within the work we create and the workforce we are building, in order to help surfing become a more inclusive culture, lifestyle, and community. 

We are dedicated to bringing people together across the globe, and we champion and encourage those who bring different perspectives, ideas, and creativity. At Surfline Wavetrak, we recruit, employ, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, gender identity, gender expression, age, veteran status, and any other protected status. 

Summary:

As the Growth Marketing Manager, Email & Push at Surfline Wavetrak, you will develop strategies to increase conversion at key points in the customer lifecycle that drive subscriber growth. The right candidate will have a passion for testing and thinking of new ways to improve conversion and subscriber growth metrics. You will be responsible for much of the strategic and quantitative analysis that will underpin our conversion and lifecycle strategies, and implement a rapid and practical test-and-iteration cycle to drive growth. You will work closely with the Product and Marketing teams to improve key conversion metrics as well as to conceive and create additional email and push notification touch points. You will also work closely with Marketing channel owners to conceive and run conversion tests within existing and new lifecycle marketing journeys to drive subscriber growth.

Under Surfline’s “Work from Anywhere” policy, this position may be performed on a full-time remote basis from a variety of locations in the US, or from the Huntington Beach, CA headquarters.

What You'll Do:

  • Own the end-to-end strategy, development, and optimization of our email and push notification channels for the customer lifecycle journey.
  • Develop key health metrics for each channel and monitor and report on the effectiveness of each touch point.
  • Use a combination of data and research to identify opportunities across our web and mobile product to deliver the right message to the right users at the right time, with the ultimate goal of moving them to convert and remain subscribers.
  • Design and run A-B tests in collaboration with Marketing channel owners to improve key metrics within the customer lifecycle that lead customers to convert and remain engaged users.
  • Act as the key link between Product and various functions of Marketing to analyze, test and optimize our lifecycle messaging by guiding users to onboard, habituate, subscribe, winback and remain subscribers to Surfline.
  • Work closely with Analytics team and Marketing channel owners to analyze and optimize our campaigns, develop high value segments and strategies to convert those segments and-or lead them to higher lifetime value as paid subscribers.
  • Propose and develop new messaging opportunities and incorporate them into the lifecycle journey.
  • Lead the analysis and optimization of our email and push notification channels to ultimately drive members up the conversion funnel.
  • Lead the design and execution of tests related to offers, paywalling-metering and other growth-related initiatives.
  • Act as a stakeholder within product development related to lifecycle and subscriber conversion initiatives.

What We're Looking For:

  • Strong experience in the digital consumer subscription or e-commerce space.
  • Experience building and executing multi-channel campaigns (specifically email and push) that drive subscriber growth.
  • Experience with audience creation and email list management, as well as coding emails (HTML and CSS).
  • Expertise in quantitative analysis relating to conversion funnels.
  • Expertise in optimizing web and mobile flows for conversion, with an emphasis on personalization and experimentation.
  • Experience owning-operating key aspects of the digital customer lifecycle across email and push.
  • Experience collaborating with engineers, product managers, data scientists-BI people, and designers.
  • An ability to effectively communicate analytical conclusions into action plans
  • Bias to action and driving lifetime value.
  • Creative and strong in developing messaging concepts and strategies for customer communications.
  • Proven track record of customer lifecycle optimization that resulted in improved conversion and retention.
  • Familiarity with next-gen CRM-lifecycle platforms required, Braze preferred.
  • Familiarity with CAN-SPAM and GDPR requirements.

You May Also Have:

  • Knowledge of the surf industry, its lifestyle and culture.
  • Passion for surfing and-or ocean activities.

About Surfline Wavetrak: 

Millions of people around the world depend on Surfline Wavetrak’s products to enrich their experiences in and around the ocean. Since 1985, our company has connected people with the ocean. Starting with surfers and expanding to offshore cruisers, anglers and a myriad of other ocean enthusiasts, we’ve made it our mission to deliver peak maritime experiences. We provide those who work and play in the ocean with all the advanced tools, personalized insights and immersive content to make their lives better -- supplying them with the information they need to make smarter decisions, seek out new experiences and gain valuable knowledge. 

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